Monday, August 20, 2007

Your take on positive or negative news?

We always hear a great deal of discussion about positive vs. negative news, especially regarding the space industry. Our executive editor, Terry Eberle, wrote a column about the topic today. What follows is an excerpt from the column and a link to the entire piece, if you want to read beyond just the space-related segment. We're curious, as always, what you have to say. Here's the excerpt:

People remember the bad stories longer and forget the positive. The positive stories tend to blend together, while the negative ones seem to adversely hit us.

We want to sell the newspaper and Page One does help sell it. Our philosophy is to put the stories that affect your life on the front page.

That does not mean we agree or disagree with the stories. It means they are important to you, your family, your friends and your co-workers.

That's why we run more stories on NASA and Kennedy Space Center. That's why you will see more stories about schools and education. That's why we run stories about your taxes and your pocketbook.

People also want us to ask the questions they cannot.

The shuttle program and KSC are extremely important to Brevard and Central Florida. Tens of thousands of jobs are connected, so when more foam hits the orbiter and damages its heat shield, it is big news.

Even bigger news is what it means to future flights and jobs and safety.

We must go beyond the press conferences. We must ask those questions and we must hold people accountable.

We can do no less. It doesn't mean we are anti-space.

All of Brevard wants the shuttle to continue to fly and all want the astronauts to return safely.

We want the same things.


You can read the whole column here and you can click below to comment.

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